PERAN WISATA ALAM CIKOROMOY DALAM MENINGKATKAN EKONOMI MASYARAKAT DI KABUPATEN PANDEGLANG

Kameliya  Artamevira; Shabila  Anjani; Mamas  Supartini; Ade  Fauji

doi:10.53067/ijecsed.v6i1.251

Authors

Kameliya Artamevira Universitas Bina Bangsa
Shabila Anjani Universitas Bina Bangsa
Mamas Supartini Universitas Bina Bangsa
Ade Fauji Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ijecsed.v6i1.251

Keywords:

Cikoromoy Natural Tourism; Community Empowerment; Local Economy; Tourism Development; MSMEs

Abstract

Cikoromoy Natural Tourism has significant potential as a local economic driver through the development of community-based tourism activities. This community service activity aims to improve the capacity of local communities in utilizing tourism potential to strengthen economic opportunities around the Cikoromoy Tourism Area, Mandalawangi District, Pandeglang Regency. The activity was carried out in January 2026 through several stages, including field observation, socialization, business assistance, digital marketing education, and evaluation. The participants involved local communities, micro, small, and medium enterprises (MSMEs), food vendors, parking service providers, and other tourism-related business actors. The results of the activity showed that Cikoromoy Natural Tourism has contributed to increasing community economic activities through the growth of various tourism-supporting businesses. The assistance program improved community understanding of business management, product innovation, service quality improvement, and the utilization of digital media for promotion. Furthermore, the activity encouraged greater community participation in maintaining tourism sustainability and strengthening cooperation among local business actors. The implementation of this program demonstrates that tourism development based on local potential can become an effective strategy to increase community income and support sustainable economic growth. Continuous assistance and collaboration between communities, tourism managers, and local government are needed to optimize the economic benefits of Cikoromoy Natural Tourism.

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