PERAN WISATA AIR PANAS CISOLONG PANDEGLANG TERHADAP PENINGKATAN PENDAPATN UMKM DAN KESEJAHTERAAN WARGA SEKITAR

Suhertin  Pratiwi; Siska  amelia; Alysa  Nuralifa; Ade  Fauji

doi:10.53067/ijecsed.v6i1.252

Authors

Suhertin Pratiwi Universitas Bina Bangsa
Siska amelia Universitas Bina Bangsa
Alysa Nuralifa Universitas Bina Bangsa
Ade Fauji Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ijecsed.v6i1.252

Keywords:

Community Service; Cisolong Hot Spring Tourism; MSMEs; Community Empowerment; Local Economic Development

Abstract

Community service activities were carried out to analyze and strengthen the role of Cisolong Hot Spring Tourism in Pandeglang as a driver of local economic growth through increasing the income of Micro, Small, and Medium Enterprises (MSMEs) and community welfare. This activity was motivated by the potential of natural tourism resources that have not been fully optimized by local communities due to limited business management skills, marketing strategies, and digital technology utilization. The implementation method used a participatory community empowerment approach through observation, identification of community needs, education, training, mentoring, and evaluation. The activities were conducted in January 2026 involving MSME actors and residents around the tourism area. The results showed that the program improved community understanding of tourism-based business development, product innovation, service quality improvement, and digital marketing strategies. The existence of Cisolong Hot Spring Tourism provides economic opportunities through culinary businesses, local product sales, parking services, and other supporting tourism activities. This community service activity indicates that strengthening local capacity and sustainable tourism management can encourage MSME competitiveness and contribute to improving the economic welfare of surrounding communities.

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