Indonesian Journal of Engagement, Community Services, Empowerment and Development

PERAN TAMAN WISATA MAHONI BANGUN SENTOSA (MBS) DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT DI KOTA SERANG

Sekar Wahyu Ningtyas — 2026-04-30

Mahoni Bangun Sentosa (MBS) Tourism Park is a natural tourism destination located in Serang City, Banten Province. The existence of this tourist park has a strategic role in driving the local economy of the surrounding community. However, the lack of promotion is the main obstacle in maximizing the tourism potential of MBS. This community service research aims to examine the role of MBS Tourism Park in improving the community's economy, identify promotion problems, and carry out promotional activities through TikTok social media. The method used is descriptive qualitative through field observation, in-depth interviews with managers, traders, and visitors, as well as documentation. The results showed that MBS Tourism Park has a significant economic impact in the form of job creation, increased income of local traders, and encouraging the growth of MSMEs around the tourist area. All informants stated that the existence of MBS greatly helps the economy of the surrounding community. Promotional activities through TikTok with the account @amaliaarrr were carried out as a real solution to the problem of minimal promotion, with the hope of increasing the number of visits and expanding the economic impact for the people of Serang City

PENGUATAN NILAI-NILAI PANCASILA DAN BELA NEGARA BAGI PKK POKJA I KALURAHAN CONDONGCATUR, KAPANEWON DEPOK, KABUPATEN SLEMAN, DAERAH ISTIMEWA YOGYAKARTA

Yayuk Hidayah — 2026-04-30

This community service program aimed to strengthen the understanding and implementation of Pancasila values and the spirit of state defense among members of PKK Working Group I (Pokja I) in Condongcatur Village, Depok Subdistrict, Sleman Regency, Special Region of Yogyakarta. The program was initiated based on the strategic role of women, particularly PKK members, as agents of social change who contribute to family development, character building, and community empowerment grounded in national values. In the midst of various challenges facing Indonesian society in the digital era, reinforcing Pancasila values and fostering awareness of state defense have become increasingly important to maintain social cohesion, tolerance, and national resilience.The program was implemented through educational workshops, interactive discussions, and reflective activities designed to enhance participants’ understanding of Pancasila values, their application in daily life, and forms of state defense relevant to the roles of PKK members. A participatory approach was employed to actively engage participants in learning, discussion, and experience sharing. Program evaluation was conducted through observation of participant engagement and feedback regarding the content and implementation of the activities.The results indicated an improvement in participants’ understanding of the importance of Pancasila values as a guiding framework for social life, as well as increased awareness of citizens’ strategic roles in supporting state defense through concrete actions within families and communities. Participants demonstrated high enthusiasm throughout the program and expressed their commitment to applying the acquired knowledge and values in PKK activities and broader community programs. This community service initiative contributed positively to strengthening national character, enhancing civic awareness, and promoting a Pancasila-oriented society with a strong commitment to state defense

PENINGKATAN PRODUKTIVITAS SDM PADA USAHA PENYEWAAN EKSTRABED DALAM MENDUKUNG EKONOMI MIKRO DI DESA SUKAJADI KECAMATAN CARITA SERANG

Afdhul Indra Setiawan — 2026-04-30

This Community Service Program (PKM) aimed to improve human resource productivity in the extrabed rental business of Idris Linen located in Cangkara Hamlet, Sukajadi Village, Carita District, Pandeglang Regency. The activity was conducted in September 2025 using a participatory approach involving business owners and employees in all stages of implementation. The program consisted of planning, implementation, and evaluation stages through observation, in-depth interviews, focus group discussions (FGD), socialization, and mentoring activities. The results revealed that employee productivity was highly influenced by seasonal tourism fluctuations in the Carita coastal area. Several major obstacles were identified, including limited employee competencies, low work motivation, the absence of a structured performance evaluation system, and inadequate operational facilities. The participatory approach successfully encouraged active involvement from participants in identifying problems and formulating improvement strategies. As an outcome of the program, several recommendations were developed, including the preparation of standard operating procedures (SOPs), implementation of performance-based incentives, periodic training programs, routine performance evaluations, and the adoption of digital recording systems. These strategies are expected to enhance employee productivity, improve service quality, strengthen business competitiveness, and contribute to the sustainable development of microeconomic activities in the tourism-supporting sector. The program demonstrates that strengthening human resource management is a crucial factor in improving the sustainability and growth of micro-enterprises in tourism areas.

PENGEMBANGAN TEMPAT WISATA DAN KULINER SAUNG ENDE SEBAGAI UPAYA PENINGKATAN EKONOMI MASYARAKAT SEKITAR

Agung Julkarnaen — 2026-04-30

Saung Ende is a growing tourism and culinary destination located in Waringinkurung District, Serang Regency, BantenProvince. This community service research aims to describe the condition and potential of Saung Ende as a tourism and culinary destination, analyze its economic impact on the surrounding community, and identify obstacles and opportunities in its development. The research employs a descriptive qualitative approach using in-depth interviews and field observation as the main data collection methods. Three informants participated: Bapak Taufik (50 years old) as the manager of Saung Ende, Ibu Bulan (23 years old) as a visitor, and Bapak Indra (26 years old) as a visitor who also sampled the culinary offerings. Data were analyzed using the Miles and Huberman interactive model through data reduction, data display, and conclusion drawing. Results show that Saung Ende possesses significant natural and cultural tourism potential, characterized by an authentic rural atmosphere, traditional Sundanese-Banten culinary offerings, and scenic natural surroundings. The presence of Saung Ende has generated positive economic impacts for the local community through local employment absorption, increased income for traders, and stimulation of micro-enterprises in the surrounding area. However, several challenges persist, including infrastructure limitations, minimal digital promotion, and suboptimal tourism management. This research recommends strategies encompassing facility improvement, digital marketing optimization, development of integrated tourism packages, and strengthening of human resource capacity.

STRATEGI PENGEMBANGAN USAHA SATE BANDENG SEBAGAI MAKANAN KHAS BANTEN DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DI KOTA SERANG

Ade Fauji — 2026-04-30

Milkfish satay Micro, Small, and Medium Enterprises (MSMEs) are businesses with high economic and cultural potential. However, they face various obstacles such as limited product innovation, suboptimal digital marketing, and limited distribution networks. This community service activity aims to improve the performance of MSMEs producing Banten-style milkfish satay through product quality enhancement, digital marketing, distribution development, business partnerships, and human resource development. The method used is a participatory approach through the stages of needs identification, outreach, mentoring, and evaluation. The results of the activity indicate an increase in knowledge and understanding of business development strategies, digital marketing, and the importance of innovation and partnerships in increasing product competitiveness among entrepreneurs. This activity contributes to expanding market opportunities and supporting increased community income through the development of sustainable milkfish satay businesses.

PERAN WISATA ALAM CIKOROMOY DALAM MENINGKATKAN EKONOMI MASYARAKAT DI KABUPATEN PANDEGLANG

Kameliya Artamevira — 2026-04-30

Cikoromoy Natural Tourism has significant potential as a local economic driver through the development of community-based tourism activities. This community service activity aims to improve the capacity of local communities in utilizing tourism potential to strengthen economic opportunities around the Cikoromoy Tourism Area, Mandalawangi District, Pandeglang Regency. The activity was carried out in January 2026 through several stages, including field observation, socialization, business assistance, digital marketing education, and evaluation. The participants involved local communities, micro, small, and medium enterprises (MSMEs), food vendors, parking service providers, and other tourism-related business actors. The results of the activity showed that Cikoromoy Natural Tourism has contributed to increasing community economic activities through the growth of various tourism-supporting businesses. The assistance program improved community understanding of business management, product innovation, service quality improvement, and the utilization of digital media for promotion. Furthermore, the activity encouraged greater community participation in maintaining tourism sustainability and strengthening cooperation among local business actors. The implementation of this program demonstrates that tourism development based on local potential can become an effective strategy to increase community income and support sustainable economic growth. Continuous assistance and collaboration between communities, tourism managers, and local government are needed to optimize the economic benefits of Cikoromoy Natural Tourism.

PERAN WISATA AIR PANAS CISOLONG PANDEGLANG TERHADAP PENINGKATAN PENDAPATN UMKM DAN KESEJAHTERAAN WARGA SEKITAR

Suhertin Pratiwi — 2026-04-30

Community service activities were carried out to analyze and strengthen the role of Cisolong Hot Spring Tourism in Pandeglang as a driver of local economic growth through increasing the income of Micro, Small, and Medium Enterprises (MSMEs) and community welfare. This activity was motivated by the potential of natural tourism resources that have not been fully optimized by local communities due to limited business management skills, marketing strategies, and digital technology utilization. The implementation method used a participatory community empowerment approach through observation, identification of community needs, education, training, mentoring, and evaluation. The activities were conducted in January 2026 involving MSME actors and residents around the tourism area. The results showed that the program improved community understanding of tourism-based business development, product innovation, service quality improvement, and digital marketing strategies. The existence of Cisolong Hot Spring Tourism provides economic opportunities through culinary businesses, local product sales, parking services, and other supporting tourism activities. This community service activity indicates that strengthening local capacity and sustainable tourism management can encourage MSME competitiveness and contribute to improving the economic welfare of surrounding communities.

PENDAMPINGAN PEMASARAN DIGITAL PRODUK GERABAH J2 POTTERY ANYER

Iman Hermansyah — 2026-04-30

This community service program addressed the limited digital promotion capacity of J2 Pottery, a clay craft enterprise in Bandulu, Anyer, Serang. Although the partner produces various pottery products and provides educational pottery activities, its promotion still relied on word-of-mouth and an Instagram account that had not been managed systematically. The program aimed to strengthen the partner’s capacity in digital marketing through Instagram-based promotion, product photography, content creation, and account management assistance. The method used a participatory-educational approach consisting of initial observation and interviews, partner needs identification, program socialization, digital marketing training, product photography and promotional content training, Instagram management assistance, and monitoring and evaluation. The program helped the partner understand Instagram as a digital storefront, produce clearer product photos, prepare more informative captions, hashtags, and a simple content calendar. The results indicate that structured assistance can improve the partner’s digital promotion capacity in a sustainable manner.