PERAN TAMAN WISATA MAHONI BANGUN SENTOSA (MBS) DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT DI KOTA SERANG

Sekar Wahyu  Ningtyas; Amalia  Rosdiany; Juan  Ananda; Ade  Fauji

doi:10.53067/ijecsed.v6i1.242

Authors

Sekar Wahyu Ningtyas Universitas Bina Bangsa
Amalia Rosdiany Universitas Bina Bangsa
Juan Ananda Universitas Bina Bangsa
Ade Fauji Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ijecsed.v6i1.242

Keywords:

MBS Tourism Park;Community Economy;Digital Promotion;TikTok, Serang City, Taman Wisata MBS;Perekonomian Masyarakat;Promosi Digital;TikTok, Kota Serang

Abstract

Mahoni Bangun Sentosa (MBS) Tourism Park is a natural tourism destination located in Serang City, Banten Province. The existence of this tourist park has a strategic role in driving the local economy of the surrounding community. However, the lack of promotion is the main obstacle in maximizing the tourism potential of MBS. This community service research aims to examine the role of MBS Tourism Park in improving the community's economy, identify promotion problems, and carry out promotional activities through TikTok social media. The method used is descriptive qualitative through field observation, in-depth interviews with managers, traders, and visitors, as well as documentation. The results showed that MBS Tourism Park has a significant economic impact in the form of job creation, increased income of local traders, and encouraging the growth of MSMEs around the tourist area. All informants stated that the existence of MBS greatly helps the economy of the surrounding community. Promotional activities through TikTok with the account @amaliaarrr were carried out as a real solution to the problem of minimal promotion, with the hope of increasing the number of visits and expanding the economic impact for the people of Serang City

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